About Us
About the Owner
Founded in April 2019, Alpha Rental Transport is striving to become one of the leading car rental companies in Pakistan, aiming to provide a broad spectrum of services in the rental and transportation industry. Malik Haroon, MD and CEO of the company who has a master’s degree in Supply Chain Management has come with an idea to establish his very own fully-owned, self-proprietorship business to meet the ever-growing car rental needs of both private and public sector across Pakistan. Our Managing Director had previously ventured into a partnership business with the name of ‘Max Transport’ where he was operational in-charge of all the matters of running the business and played a key role in taking forward the company to the zenith of success.
Having skills acquired from his father who happens to be in the same business line for decades, and after developing strong understanding of the market, our owner initiated his own business with complete ownership of the firm after having an extensive all-round experience, and clientele in hand to take the company to its next big success.
About Company
Alpha Rental Transport is a one-stop shop for one-of-a-kind travel experience in latest, company-maintained, low-mileage cars. Having a huge portfolio of clients in the vault, and extensive fleet of cars in the garage ready to serve B2B, and B2C rental market, we provide a wide continuum of rental services for areas across Pakistan at affordable rates to our new and existing clientele. Our close-to-zero accident ratio due to adhering to HSE (Health, Safety, and Environment) rules, and well-maintained cars, and highly-skilled drivers, coupled with the 24/7 availability of latest cars at cost-effective prices truly makes us one of the leading car rental companies in Pakistan, having a broad presence in Rawalpindi-Islamabad region.
What we Do?
At Alpha Rental Transport, we provide a wide variety of standard cars, including ultra-luxury SUVs to clients in a timely manner. We provide latest chauffeur-driven, and self-driven vehicles on daily, weekly, monthly, quarterly, semi-annually and annual basis, depending on your travel needs and schedule. Due to industry best practices, and superior rental services that are centered on guaranteed service delivery, and customer satisfaction, we have become a primary choice of many business houses, new channels, embassies, and multi-million-dollar multinational companies—to mention a few.
MALIK HAROON
“We’re filled with passion and pride to provide high-quality car rental services with guaranteed service delivery and customer satisfaction. The provision of excellent rental services to clients in the B2B, and B2C market has what made Alpha Rental Transport a symbol of class, quality, safety and reliability. Our success mantra is simple ‘Deliver superior rental services at affordable prices and make our customer’s every penny spent on car rentals count. On the top of everything, we value our clients, and provide them safe, and reliable travel to areas across Pakistan, which has become the ultimate reason of our unparalleled success”.
High Standards of Business Conduct
The company maintains a strong relationship with its clients, and strategic partners for ensuring and delivering high-quality car rental services to its prospective and privileged customers on time.
The company’s slogan is ‘committed to people, empowered by innovation’ signifies that the company is committed to achieving and maintaining the highest standards of conduct by employing best industry practices and talent to help ensure smooth processes for yielding intended outcomes.
The company’s corporate governance charter with strategic partners is to build a culture of continuous innovation whilst ensuring ethical behavior in all aspects of its business activity.
Expertise
Our core expertise is centered on understanding customer/market needs and mapping them against their wide range of superior service delivery channels, which gives us a comprehensive edge in the marketplace. Since the inception of the company, Alpha Rental Transport, we have been putting our deepest considerations to cater the ever-evolving, and ever-growing needs of our customers by bringing in innovative value-added services that deliver maximum customer value.
Our Corporate Philosophy
Ceaseless Mission: Guided by the vision we carry, values we uphold, and principles we practice, our mission is to operate with absolute agility, and create constant value for our new and, existing clients by providing complete, and exceptional car rental services. To develop strong, and long-lasting ties with the new and existing clientele. Boundless Vision: Our success is primarily based on the business model that is centered on “customer value and satisfaction.” Our vision is to continue to provide new value through absolute customer satisfaction in quality, price, service, and delivery by prioritizing our employees, our customers, our sales-driven culture and entrepreneurial spirit. Employees, and Teams: Built a top-notch team by recruiting, developing, and retaining the best employees. Clientele: Provide high-end rental services for our customers at a competitive price, ensuring great customer service and repeat business. SALES-DRIVEN CULTURE: Expand into new markets with profitable growth while maximizing opportunities in existing markets. ENTREPRENEURIAL SPIRIT: Encourage creative problem solving, and empower independent decision making with the company’s strategic framework. Relentless Values: Our values help us drive our vision, and integral to developing the culture of our organization. We ask employees to work cohesively with operational management to demonstrate teamwork, safety, integrity, and operational excellence and innovation in everything we do. TEAMWORK, AND COMMUNICATION: Requires empathy, relationship, and good communication with chauffeurs, staff, and managers to achieve our company’s strategic goals. Operational staff, and drivers are expected to be high-performers, and in return can expect generous benefits, industry-leading compensation, and/or the opportunity to build a successful career. SAFETY, AND WELLBEING: Entails commitment to providing, and ensuring a safe and healthy working atmosphere, and wellbeing of colleagues as well as customers, adhering to HSC rules and regulations, and obliging to safe work practices. TRUST AND INTEGRITY: Demands willingness of staff, and managers to work with zeal, and trust to demonstrate integrity. Trust and integrity are two of the main pillars of our company that helps to do the right thing at all levels of the company. OPERATIONAL BRILLIANCE AND INNOVATION: Putting emphasis on every trivial detail is rewarded get rewarded in our company. Each member of our company is responsible for identifying and improving: the day-to-day operations of the company, which helps us to demonstrate excellence and innovation. UNBIASEDNESS: To prosper together with clients, and employees from a diverse range of backgrounds and contribute to ensure healthy, and environment-friendly culture for everyone. To be open, transparent, unbiased in our customer dealings. EXCELLENT SERVICE DELIVERY AND CUSTOMER SATISFACTION: To guarantee customer happiness with absolute excellence by practices industry best practices. To ensure safety and security of clients as well as employees throughout the rental process.
No matter where you are planning your trip—through our creative wisdom and experience, inspired by a vision to provide the best car rental services, we will take care of every trivial detail required for a hassle-free and stress-free journey. Alpha Rental Transport can lead your way to success.
